The Ramblings of a Fosgnilbmareht

Another post from Clear Night Sky:

Steve Nelson recently sent me, and a few other people here at Clear Ink, an article from the New York Times. It tells about a new approach being tested to measure a marketing campaign’s effectiveness. The company, IMMI, is providing cell phone service for it’s test audience, and in return, the audience doesn’t have to do anything. Well almost nothing - they are asked to carry the cell phone around like normal, as it replaces their existing phone. IMMI monitors what these cell phones can hear throughout the day and then match it with whatever marketing they are measuring. They say it isn’t listening to your conversation, only the media around you. Very Big Brother-ish if you ask me, but how do you know that your *current* cell phone isn’t already doing this already?

And with GPS apps like Google Maps, it even knows where you are and where you have been. Of course, most cell phones have built in GPS anyway so you don’t even need to have the app installed to be tracked. Granted some of this is pretty cool when used right, but where do we draw the line between usefulness and having the CIA know our every action, word and location?